The IRI National Beer Sales & Service Team (NBSS) is a specialized business unit of Information Resources, Inc. (IRI) responsible for providing dedicated client service solely to Beer and Cider manufacturers, importers, wholesalers, associations, and trade publications. The NBSS team is comprised of individuals with several years of work experience in the Beer/Cider alcoholic beverage business and is IRI's first client service team designed to focus solely on one industry. The content available from IRI's InfoBeerUSA service is driven by IRI's syndicated InfoScan® retail store tracking service for the Beer/Cider category. IRI InfoScan® census data, analyses, and reports are a Consumer Packaged Goods industry standard and the "common language" between retailers, wholesalers, and manufacturers.

For more information about IRI or our product offerings not specific to the beer industry, please visit www.infores.com or www.knowledgegroup.com.

Information Resources, Inc. is a leading provider of UPC scanner-based business solutions to the consumer packaged goods industry, offering services in the U.S., Europe and other international markets. The Company supplies CPG manufacturers, retailers and brokers with information and analysis critical to their sales, marketing and supply chain operations. IRI provides services designed to deliver value through an enhanced understanding of the consumer to a majority of the Fortune 500 companies in the CPG industry.